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Share of Voice: The Key to Winning in Google’s AI-Driven Search

convinceandconvert.com 4/24 9:00A Prasanna Dhungel

For years, businesses have relied on traditional Search Engine Optimization (SEO) and Pay-Per-Click (PPC) strategies to drive lead generation through Google. However, the...

Are Your Local Clients Getting Found in AI Search?

advicelocal.com 4/24 2:00A Bernadette Coleman

The need for citations has evolved alongside technology, and AI-powered local search readiness is here to stay. As search continues to change, there’s one thing that remains the same—and that’s the...

I use vibe coding and AI to run my Etsy and Shopify store. It's helped me more than double my...

businessinsider.com 4/24 1:46A insider@insider.com (Jamie Phill

Therese Waetcher (not pictured) using vibe coding to improve her Shopify storefront. Maskot/Getty Images Therese Waechter started selling stickers on Facebook Marketplace in...

A Fiserv VP tapped AI to get better customer feedback. She explains how the tech is 'cracking the...

businessinsider.com 4/23 5:38A rknight@insider.com (Rebecca Kni

AI-driven surveys have given Fiserv deeper insights into its customers needs. Mensent Photography/Getty Images Fiserv, a Fortune 500 fintech firm, has adopted AI-powered...

A century ago, the government hired unemployed young men to build America's forests, trails, and...

businessinsider.com 4/22 2:57A jmcgrath@insider.com (Jenny McGr

The Civilian Conservation Corps planting seedlings. Universal History Archive/Universal Images Group via Getty Images The Civilian Conservation Corps was part of Franklin...

The best online flower delivery services of 2025

businessinsider.com 4/21 10:34A lsavoie@insider.com (Lauren Savo

When you buy through our links, Business Insider may earn an affiliate commission. Learn more Fresh flowers make a thoughtful and easy gift. We ordered more than 50 bouquets...

Why a top economist thinks the odds of a tariff-fueled recession have climbed to 90%

businessinsider.com 4/21 4:46A jsor@businessinsider.com (Jennif

Robert Alexander / Getty The risk of a recession this year has spiked to 90%, according to Apollo s Torsten Sløk. That s because tariffs could result in a big blow to small...

We bought and renovated a laundromat for $125,000, not knowing much about the business. We don't...

businessinsider.com 4/20 1:02A jpandy@insider.com (Jordan Pandy

Erin and Jon Carpenter bought and renovated a laundromat in Charleston, South Carolina. Jordi Tiffany Erin and Jon Carpenter bought and renovated a laundromat in Charleston,...

Nightmare on Main Street: Trump's trade war is hurting American small businesses

businessinsider.com 4/19 3:59A kvlamis@businessinsider.com (Kel

Small businesses could feel the pain of tariffs the most, while larger businesses may be better positioned to weather the storm. Mint Images/Getty Images Main Street...

Fly By Jing CEO says Trump's China tariffs are 'disruptive' but her chili crisps can't be sourced...

businessinsider.com 4/19 12:27A sjackson@insider.com (Sarah Jack

Founder Jing Gao told BI that the fluctuations around tariffs are impossible to plan for and disproportionately affect small businesses and entrepreneurs. Fly By Jing Jing Gao...

How these 80-somethings are stitching together work, savings, and Social Security to get through the...

businessinsider.com 4/18 10:01P jzinkula@insider.com (Jacob Zink

Richard Stephen/Getty, Ricky John Molloy/Getty, BI Some older Americans are working past 80 to supplement Social Security and cover their expenses. Rising inflation and health...

Fight, flight, or freeze: What kind of recession prepper are you?

businessinsider.com 4/18 9:55P allisonkelly@businessinsider.com

Getty Images Americans are dealing with a palpable sense of uncertainty about the economy. Most react to money fears in three ways: fight, flight, or freeze. Which are you?...

I skipped university and landed a full-time job at Google at 19. Here's how I got it and why I...

businessinsider.com 4/17 11:05P insider@insider.com (Kaila Yu)

Zack Isaacs. Courtesy of Zack Isaacs Zack Isaacs became an associate product marketing manager at Google UK at age 19. He gained experience through mentorships and a Google...

I hired a tax pro for the first time for $280. It was still stressful, and I turned to ChatGPT...

businessinsider.com 4/16 3:27A kelkins@businessinsider.com (Kat

Everything was not OK for the author on Tax Day. Courtesy of Kathleen Elkins After years of filing my own taxes, I decided to hire a tax pro to help with my 2024 return. By...

The biggest hurdle facing markets: Should investors stop taking Trump's tariffs seriously?

businessinsider.com 4/15 8:20A wedwards@businessinsider.com (Wi

Chip Somodevilla/Getty Images Trump eased tariffs on tech and hinted at auto industry exemptions, causing market uncertainty. This uncertainty has paralyzed some investors....

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