Report: Consumers Have Mixed Feelings on Spending

streetfightmag.com 4/3 6:08A Kathleen Sampey

When it comes to spring spending in 2025, consumers plan to keep the home fires burning, as the British sang during World War I. In 21 st century America, however, nothing spells patriotism like consumerism. Although consumer confidence has been...

How to Help Clients React to a Local Algorithm Update

brightlocal.com 4/3 12:12A Mike Hawkes

This article is from our  Agency Growth Handbook —a collection of guides created to help local SEO agencies grow and succeed. It is chapter five of ‘Part 3: Retention & Growth’ .  What’s that? Google...

I went from the boardroom to bankruptcy. I had to tell my kids I couldn't afford to pay for their...

businessinsider.com 4/2 11:34P insider@insider.com (Tony Woodal

The author (not pictured) had to file for bankruptcy. fizkes/Getty Images In 2006, my dream job was eliminated right after we had purchased our dream home. By 2009, we had to file for bankruptcy and lost our home. I was depressed but I couldn t...

A new bill would give prosecutors 10 years to bring fraud charges over a pandemic program that paid...

businessinsider.com 4/2 2:00A jnewsham@insider.com (Jack Newsh

Anna Moneymaker/Getty Images The US government spent $4.5 trillion on pandemic relief, and may have lost $300 billion to fraud. A new bill would give prosecutors more time to investigate restaurants and venues that may have abused aid funds. A...

Here's an exclusive look at the pitch deck AI tax startup Incentify used to raise $9.5 million

businessinsider.com 4/2 2:00A sstokes@insider.com (Samantha St

Incentify CEO Laurence Sotsky Incentify Incentify is an AI startup that helps companies find and use tax credits and incentives. The startup just raised $9.5 million from Innovent Capital Group and other investors. Here s an exclusive look at the...

Setting the Record Straight on Curation

streetfightmag.com 4/2 1:38A Howard Luks

Curation is dominating conversations in the advertising world right now, and while it is not an entirely new concept, it still comes with misperceptions and confusion. Our industry’s desire to succinctly define curation, assign responsibility for...

This Brand Won’t Get Stale!

streetfightmag.com 4/1 3:12A Nancy A Shenker

What brand? Cracker Barrel, of course!  Any MULO (multi-location) brand can all get a bit soggy or rancid with time. However, savvy brands must get ahead of the aging process and bring in fresh talent to keep their traffic and revenue appealing....

Investors are stunned after the stock market closed its worst quarter in 3 years

businessinsider.com 4/1 1:42A hbullock@insider.com (Hallam Bul

Charly TRIBALLEAU/AFP This post originally appeared in the Business Insider Today newsletter. You can sign up for Business Insider s daily newsletter here . Good morning. Congratulations to Vice President JD Vance, who sold his home just outside...

Streets Ahead: Google Business Profile Reverifications and Meta Chatbots

streetfightmag.com 3/31 8:00A Kaci McBride

In this week’s Streets Ahead update, SOCi discuss the issues regarding Google reverifications and explores Meta’s roll out of AI Chatbot features. Google Business Profile Reverifications The News  In early March, the SEO community noticed a...

IHOP & Applebee’s Serve Up Huge News

streetfightmag.com 3/31 5:44A Nancy A Shenker

From hot cakes to happy hour, a new co-branded restaurant in Texas now gives diners a wide range of food options.  Applebee s and IHOP (owned by the same operator) announced this new concept last month. Those who love breakfast for dinner and...

Meet the most powerful women in the Trump administration

businessinsider.com 3/31 5:04A tlakritz@businessinsider.com (Ta

Susie Wiles serves as President Donald Trump s White House chief of staff, one of several high-ranking women in his administration. Anna Moneymaker/Getty Images President Donald Trump has appointed a number of women to high-ranking roles in his...

A millennial who quit her tech job details the costs and challenges of making a career change to a...

businessinsider.com 3/29 10:09P insider@insider.com (Madison Hof

Hali Mo sells her home-baked items in a few ways, including at pop-up locations. Ryan Walek Hali Mo quit her California tech job and ended up making an unexpected career change. She traveled to Paris for a pastry program and then moved to New York...

Alaska cruises are more popular than ever. Locals say there can be too much of a good thing.

businessinsider.com 3/28 7:24A bchang@businessinsider.com (Brit

Alaska cruises are booming in popularity. Some residents of Juneau, the state s cruise hub, are fed up with it. Wolfgang Kaehler/LightRocket via Getty Images Alaskan cruises have surged in popularity its cruise hub, Juneau, saw a record 1.73...

I was born and raised in Hawaii. Tourists should stop wasting their money on these 8 things.

businessinsider.com 3/28 4:14A insider@insider.com (Ashley Prob

There are a few things I wouldn t recommend tourists spend money on, including cocktails from a resort. Ashley Probst I was born and raised in Hawaii and have seen tourists spend money on things that aren t worth it. Some sunscreens and cheap...

8 MULO Ad Trends 2025

streetfightmag.com 3/28 3:21A Nancy A Shenker

The 2025 advertising season kicks off annually with the Super Bowl. Brands spend millions and attempt to out-do each other with cinematic artistry and celebrity appearances. Savvy brands take those trends and enhance them throughout their digital...