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AI-driven Test Ideation: How to get ideas for your marketing experiments (the easy way)

http://sherpablog.marketingsherpa.com/ 4/23 10:55A Daniel Burstein

I’ve been writing about A/B testing for 15 years at Meclabs (MarketingSherpa is part of Meclabs, as is MarketingExperiments). And one of the most common challenges I’ve heard...

How B2C Marketers are Spending in 2024

streetfightmag.com 4/23 4:52A Nancy A Shenker

A new study among senior-level B2C marketers was just completed by Stirista, a company that offers data-driven performance marketing. Among the highlights of this...

In Silicon Valley, You Can Be Worth Billions and It’s Not Enough

nytimes.com Small Business 4/23 4:28A David Streitfeld

Andreas Bechtolsheim, the first investor in Google, has an estimated $16 billion fortune. He recently settled charges that he engaged in insider trading for a profit of...

Truth Social tiene una ventaja frente a las plataformas de derecha que flaquean

nytimes.com Small Business 4/23 4:23A David Yaffe-Bellany and Matthew

La red social ha superado a la competencia sobre todo porque sus rivales han flaqueado. En marzo, registró 1,5 millones de visitantes únicos en Estados Unidos. La popularidad...

Faces of Feedback: Profiling Positive and Negative Reviewers

brightlocal.com 4/22 10:50P Sammy Paget

As humans, we like to stereotype people. According to Zhang et al. , it stems from a basic need to simplify and categorize otherwise complex things in the world. And, maybe in some cases, we even like...

Investing in AI Tools Leads to Better Outcomes for Marketers

streetfightmag.com 4/22 4:43A Greg Dolan

The hype for AI has reached a crescendo, with companies across all industries introducing AI tools and endless amounts of news coverage touting its potential as a...

The world of government contract jobs is incredibly complex. Here are the basics.

businessinsider.com 4/20 11:07P aaltchek@insider.com (Ana Altche

The US is the largest employer in the country, securing about 11 million contracts per year. A Mokhtari/Getty The government signed four million new contracts in 2023 and...

Take-Two Interactive announces major layoffs and halted projects

smallBiztechnology.com 4/19 10:03A William Patel

Take-Two Interactive, renowned producer of Grand Theft Auto , has announced stringent cost-cutting measures, which translate into an elimination of approximately 600 jobs, or...

Start-Up Founder Sentenced to 18 Months in Prison for Fraud

nytimes.com Small Business 4/19 10:01A Erin Griffith

Manish Lachwani, who founded the software start-up HeadSpin, is the latest tech entrepreneur to face time in prison in recent years.

Vericast Introduces nCountR Platform and Market Experience Center for Retail Advertising Innovation

streetfightmag.com 4/19 4:54A George Wolf

Despite the rise of e-commerce, in-store experiences remain crucial for retailers. Recent studies indicate that a significant portion of consumers still prefer to make their...

Delta emulator brings vintage Nintendo games to iOS

smallBiztechnology.com 4/19 4:48A William Patel

Nintendo s vintage game emulator, Delta, is now available for direct download from the iOS App Store thanks to Riley Testut, creator of AltStore. This eliminates the need for...

Sony set to launch diverse Bravia TV range

smallBiztechnology.com 4/19 4:00A Editorial

Sony is gearing up to launch 16 new television sets under its prestigious Bravia brand. These range from innovative mini-LED to traditional LED and OLED models, demonstrating...

Hospital wait times will still be bad this year, even with labor gains

businessinsider.com 4/19 12:03A allisonkelly@insider.com (Allie

The US is slowly recovering from a physician shortage. ER Productions Limited/Getty Images The US is recovering from a physician shortage and worker numbers remain below...

The Rights simplifies music clearance process

smallBiztechnology.com 4/18 8:36A Editorial

The Rights, a startup catering to the complex world of music issuance clearance, has successfully launched following effective trials with large music corporations. The Rights...

Samsung reportedly tells executives they're working 6 days a week now

businessinsider.com 4/18 7:59A cfonseca@businessinsider.com (Ca

Samsung is making its executives come in extra after underwhelming results in 2023. Chung Sung-Jun/Getty Images Samsung Group is introducing a six-day workweek for executives,...

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