Letter To The Editor: Audience analysis, blind spots, and human experience in the AI era

http://sherpablog.marketingsherpa.com/ 9/11 5:22A Daniel Burstein

In my recent article, ‘4 human skills that keep marketers valuable in the AI era,’ I used a quote about war from a movie to make an analogy to the human-AI working relationship. A reader sent me an email and gave me advice about it. I am...

40 of the best corporate gifts for employees and clients

businessinsider.com 9/10 12:00A insider@insider.com (Lauren Savo

When you buy through our links, Business Insider may earn an affiliate commission. Learn more Every gift in this guide can easily be ordered in bulk at a discount or personalized with your company logo, or both. Crate & Barrel It may be early...

Mamdani signals union loyalty with new NYC office for rank-and-file workers

businessinsider.com 9/7 12:05A allisonkelly@businessinsider.com

New York City Mayor Zohran Mamdani signs an executive order establishing the Office of Worker Power. MOWP / NYC Mayor s Office The Mamdani administration is launching an NYC office for labor organizers and workers. The office has not yet hired...

We opened a taco shop because Meta is building an AI data center nearby. Now 40% of our business is...

businessinsider.com 9/5 11:31P ledmonds@businessinsider.com (La

The Allen family in Rayville, Louisiana, owns Holy Tacos. Tim Allen Meta is building its largest AI data center in Holly Ridge, Louisiana. The decision inspired Tim Allen and his family to open their restaurant, Holy Tacos. Allen said the...

I own a baklava bakery in San Francisco. Life as a small business owner in a city flush with AI...

businessinsider.com 9/3 9:42P abharade@businessinsider.com (Ad

Tolgay Karabulut is the 43-year-old owner of BaklavaStory, a bakery in San Francisco. Tolgay Karabulut Since 2022, Tolgay Karabulut has run a small baklava bakery in San Francisco. The small business owner works 12-hour days, six days a week,...

THEN AND NOW: Photos show how Cuba went from a 1950s tourist destination to a country plagued by...

businessinsider.com 9/3 4:21A kvillarroel@insider.com (Kristin

Fidel Castro took control of Cuba in 1959; since then, life on the island has changed dramatically. Archive Photos/Getty Images Cuba transitioned to a communist state in 1959, altering its tourism and economic landscape. Today, Cubans face...

Google yet again avoided a breakup of its business — but it will have to play nicer

businessinsider.com 9/2 7:13A loreilly@businessinsider.com (La

Sundar Pichai s Google escaped another attempt to break up its business. Bloomberg/Getty Images Breaking up is never easy. And now Google doesn't have to do it. A judge ruled Google doesn't have to sell off parts of its adtech business. That said,...

A Foxhole View on Local SEO in 2026: Interview on the Legal Late Night Podcast

localvisibilitysystem.com 9/1 7:52P Phil

No matter what kind of business yours is, but especially if you re part of a law firm, this interview I did with the great Jared Correia on the Legal Late Night podcast has at least a few minutes in it that can help your local SEO effort.  We keep...

My sister and I were laid off around the same time. We started a small business together to survive...

businessinsider.com 8/30 1:07A insider@insider.com (Amanda Leig

The author and her sister run a small business, selling vintage items. Courtesy of Amanda Leigh Lichtenstein My sister and I were both laid off from our jobs around the same time as our parents died. We decided to start a small business, selling...

Delis are going viral for horrifying AI-slop menus. I called one to try to understand why they did...

businessinsider.com 8/29 10:31P knotopoulos@businessinsider.com

A menu of AI-generated sandwiches in Chicago. Chris Murphy Delis and other restaurants are using AI to make menus. The results are often horrifyingly unsettling, like perfectly round shrimp. I asked one deli in Chicago why they used AI for their...

I couldn't land a job, so I started AI training for $15 an hour. Now I make $100 an hour and built a...

businessinsider.com 8/29 10:11P kvlamis@businessinsider.com (Kel

Mo Zohourian Mo Zohourian turned to AI training when he couldn't land a traditional 9-to-5. He started on generalist projects at $15/hour and now makes $100/hour as a sales specialist. Even though he had 15 years experience in sales, Zohourian...

I dropped out of college to sell Pokémon cards full time. My business made $7.8 million in sales...

businessinsider.com 8/28 10:11P katherineli@insider.com (Katheri

Andres Fernandez dropped out of his college in Florida to start his own business, which sells Pokemon cards. Andres Fernandez Andres Fernandez dropped out of his business degree program in college to found his own company. The company,...

I started making $10,000 a month from user-generated content in 5 months. I didn't need to pitch or...

businessinsider.com 8/27 11:05P insider@insider.com (Kaila Yu)

Cara Torchia. Ian McLaren Cara Torchia transitioned from nannying to thriving as a UGC creator, earning $10,000 monthly. From Broadway to cruise ships, Torchia used her performance skills to excel in UGC creation. Her UGC business soared on...

How to Build Local Visibility for a New Business Location

advicelocal.com 8/27 2:00A Bernadette Coleman

Many agencies begin the process of establishing local visibility for a new business location by creating a Google Business Profile (GBP). At Advice Local, we recommend that our agency partners and...

Inside New Yorkers' hopes and fears over Mamdani's city-run grocery stores

businessinsider.com 8/22 10:30P allisonkelly@businessinsider.com

New York Mayor Zohran Mamdani s five city-run grocery stores are set to open by 2029. Paola Chapdelaine for BI Phillip Grant is feeling optimistic. He thinks he's the best man to operate Mayor Zohran Mamdani's city-run supermarkets . Along with...